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Trusted By

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THREE REASONSyou'll want to work with me

1

I deliver strategic, engaging, highly-creative work that gets the results you’re looking for.

2

I'm an adaptable, honest, and considerate professional
you can rely on.

3

I have a solid 13 year track record,
with dozens of happy clients and colleagues
who'll back me up on reasons 1 and 2.

“Mikey, I wish I could clone you.”

Natalie Sibiya, Account Director, Sun International 2015

How May I Help You?

My goal is to get the job done efficiently, reduce your stress levels,
and send your profit margin through the roof.

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INFORMATIONAL STRATEGY

Your copywriting MacGuyver

Solving brand’s problems by combining
learning science and the art of persuasion.

Refining complex information into the optimal structure for your target audience.

  • Messaging Strategy
  • Explainer Videos
  • Website Copy
  • E-Learning Courses
  • Case Studies
  • Sales Collateral
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CONCEPT & CONTENT CREATION

Your one-man idea factory

Leveraging creativity, psychology, and emotion to deliver tangible results.

Creating compelling content that keeps your brand top of mind.

  • A/V Scripts
  • Blog Posts
  • Social Media Posts
  • Campaign Concepts
  • Traditional Advertising
  • Below-the-line Advertising
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MESSAGING
OPTIMIZATION

Your friendly neighbourhood wordsmith

Corporate-to-consumer translator.

Crafting copy that gets your message across,
and ignites a desire for more.

  • Headlines & Taglines
  • Product Descriptions
  • Email Marketing
  • Editing
  • Print & Outdoor
  • Radio & Direct Mailers

Expertise & Experience

  • PSYCHOLOGY OF PERSUASION
  • NARRATIVE THEORY
  • LEARNING SCIENCE
  • AI PROMPT ENGINEERING
  • COPYWRITING
  • AUDIO/VISUAL SCRIPTWRITING
  • CREATIVE DIRECTION
  • MESSAGING STRATEGY
  • CREATIVE PROBLEM SOLVING
  • IDEATION TECHNIQUES
  • CREATIVE PROJECT MANAGEMENT
  • FACILITATION
  • DIRECTING
  • BRAND STRATEGY
  • MARKETING METHODOLOGY
  • USER EXPERIENCE
  • RESEARCH
  • EDITING
  • PROOFREADING

13+ years of experience

100% on-time delivery

100% client satisfaction

80% returning clients